David Edwards
Research expert David Edwards joined the Board in 2020 and is using his extensive expertise to drive TFA’s understanding of consumer and industry trends in accessibility.
Having decidedly poor eyesight, David was fortunate to attend ‘special’ educational establishments in Exeter and then Hereford, before studying for his BA in Economics at Manchester University.
After roles at London Transport, the Office for National Statistics and Department for Transport, David moved into tourism in 2003 as Head of Research and Evaluation at VisitBritain. Here he transformed the research function into an industry-facing activity - helping audiences understand not just what was happening in the market, but also why. From 2015 to 2019 David worked with Visit Jersey.
David now runs his own consultancy, Scattered Clouds, the ambition of which is to assist tourism organisations to transform data into insight.