Accessible Hospitality Alliance

Accessible Hospitality Alliance (aha) exists to inspire and enable change across the hospitality industry, creating a hospitality world that welcomes everyone. A hospitality world that welcomes every guest, and a hospitality world that welcomes every colleague.

Accessibility and inclusion are no longer optional extras, they are essential to how modern hospitality operates and grows.

aha unites leaders, innovators, and changemakers across hospitality who recognise that the true measure of hospitality is how we welcomes everyone.

Membership: Building a Community of Inclusive Excellence

Hospitality and catering providers can become members of aha, joining a growing movement of organisations dedicated to embedding accessibility in their operations. Membership provides access to insight, collaboration, and recognition, showcasing businesses that are taking meaningful steps to create environments where everyone feels welcome. Each membership announcement celebrates a member’s story and their ongoing commitment to change, helping to inspire others across the industry.

Sponsorship: Aligning Brand Purpose with Real Change

Forward-thinking hospitality brands can deepen their involvement by becoming aha sponsors. Sponsorship aligns businesses with one of the fastest-growing priorities in hospitality, accessibility. Sponsors help drive the conversation through high-profile visibility across aha’s initiatives, including events, and media coverage. In return, they gain brand recognition as leaders in accessible hospitality, demonstrating that they not only value all customers and colleagues but serve a greater purpose too.

Ambassadors: Champions of Accessibility

Individuals can also play a vital role by joining aha as Ambassadors. Our Ambassadors come from across the hospitality world, innovators, and advocates each lending their experience and influence to drive accessibility forward. They act as connectors, storytellers, and champions for inclusion, helping to translate commitment into action across workplaces, communities, and policy.

Events: Bringing People and Purpose Together

The aha Forum, in Partnership with Thomas Franks is where ideas become action. Each event brings together hospitality professionals, policymakers, and advocates to share insight, best practice, and lived experience. The Forum provides a platform for collaboration, where accessibility is discussed not as a compliance issue, but as a driver of innovation, culture, and sustainable growth.

Why Accessibility Matters in 2025

In 2025, accessibility sits at the heart of equity, diversity, and inclusion. For hospitality businesses, it is the bridge to ever more meaningful impact. Accessible design, inclusive employment, and empathetic leadership strengthen brand trust and expand markets. More importantly, they ensure hospitality lives up to its promise, to make every guest and colleague feel truly welcome.

More information is available here.