September is recognised internationally as World Alzheimer’s Month, a time dedicated to raising awareness, improving understanding, and supporting those living with Alzheimer’s disease and other forms of dementia. Each year, World Alzheimer’s Day takes place on 21 September and serves as a moment to reflect on the challenges faced by individuals and families, while also recognising the importance of compassion, inclusion, and accessible environments.
At Tourism for All UK, we believe that travel and leisure experiences should be possible for everyone. For people living with dementia, the opportunity to enjoy a holiday, a day trip, or a simple change of scenery can make a profound difference to wellbeing. Familiar routines, supportive environments, and clear communication are often vital in making these experiences positive and memorable.
Accessibility in tourism is not only about physical access. It is also about creating spaces and services that are considerate of cognitive and sensory needs. This might mean training staff to better understand dementia, providing quiet areas to reduce stress, or offering clear signage and guidance that make navigation easier. Small changes can have a significant impact in enabling people with Alzheimer’s and their carers to feel comfortable and included.
World Alzheimer’s Month reminds us that dementia is not only a medical condition but also a social challenge. As a society, we have the opportunity to reduce barriers and to build a culture of travel and leisure that welcomes everyone. When families can travel together without worry, the benefits extend far beyond the individual, helping to strengthen bonds and create lasting memories.
This September, as we acknowledge World Alzheimer’s Month and World Alzheimer’s Day, we encourage businesses, destinations, and communities to consider how they can support inclusive and dementia-friendly travel. By working together, we can ensure that tourism truly is for all.
