In News

High street chain Primark has announced that it is releasing a 49-piece line of womenswear and menswear, adapted from its bestselling items to suit a range of needs. Designed in collaboration with Victoria Jenkins, a disabled fashion designer and founder of the brand Unhidden, it follows the release of a an adaptive underwear range last year.

Among the range is a cropped beige trenchcoat that can be put on or taken off while seated. It was a particular hit among wheelchair users at a recent preview of the range.

Primark has said that the range of mens’ and womens’ wear features magnetic zips for easy fastening, hidden access points for stomas, insulin pumps and other medical equipment and a range of cropped cut tops that ensure clothes fit better on seated wearers.  It also includes ultra-soft pyjamas, loungewear, formal shirts and trousers with hidden elastic waistbands.

Prices start from £5 for T-shirts with an adjustable neckline while jeans in seated and standing versions are £14. Also expected to sell well are men’s cargo pants (£22) – “a bit 90s grunge, very on trend”, Jenkins said, and a little black dress (£26). The decision to launch the range came from the success of Primark’s accessible lingerie, which has been available since January 2024. Shortly afterwards, the brand conducted research showing 75% of those surveyed found it difficult to get accessible clothing, seven out of 10 said they spend more on clothing while 80% felt excluded from buying fashionable clothes.

Primark has said that the range will be available from 28th January. 

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