Are You Ready for Purple Tuesday?

Next week marks Purple Tuesday, the global movement dedicated to improving the customer experience for disabled people and celebrating businesses and organisations that are making accessibility a priority.

Now in its seventh year, Purple Tuesday is recognised across more than 150 countries, bringing together businesses, charities, and communities with one shared goal: to create a more accessible and inclusive world for disabled people. The day encourages everyone from local attractions to international travel brands to make a lasting commitment to accessibility and inclusion.

In tourism and hospitality, this mission couldn’t be more relevant. Travel should be for everyone, yet many disabled people still face unnecessary barriers when planning or enjoying a trip. Purple Tuesday is a chance for the sector to reflect on the progress that’s been made and focus on what more can be done to make every experience welcoming and inclusive.

Participation is simple: organisations are encouraged to make at least one new commitment to improve accessibility. That could mean reviewing your website for accessibility, updating your information for visitors with additional needs, improving physical access, or investing in disability awareness training for staff. Even small, practical changes can have a big impact.

The benefits are clear. In the UK alone, the spending power of disabled people and their families, often referred to as the Purple Pound, is estimated at over £274 billion a year. Accessible design, clear communication, and a genuinely inclusive approach don’t just enhance visitor satisfaction; they also make strong business sense.

As we look ahead to Purple Tuesday next week, now’s the perfect time to think about how your organisation can get involved. Share your actions, commitments, and success stories on social media using #PurpleTuesday, and join the global conversation about accessibility and inclusion.