Strawberry Field wins Major Award

We’re incredibly excited to announce that Strawberry Field, the site forever linked to John Lennon, has been named Small Visitor Attraction of the Year at the Liverpool City Region Tourism Awards! Here’s what the judges had to say; “This attraction was a rare find, a destination that houses not just a great tourist attraction but also engages their community and offers a place of sanctuary in its indoor and outdoor spaces. A special place and a truly deserving winner”. 

We are also delighted that Strawberry Field team member Amber Kinrade was also Highly Commended in the Tourism Young Person of the Year category. Amber is a graduate from Strawberry Fields Steps to Work programme, which supports young people with barriers to employment to realise their goals of paid work, and now works in the Imagine More Café . The judges remarked that Amber has ‘a smile that could light up the room!’

The site comprises interactive visitor exhibition (media guide/languages), the historic peaceful gardens with the original iconic red gates, Imagine More café and shop, all fully accessible. Visitors discover the history of The Salvation Army and its children’s home, John Lennon's childhood and the writing/recording of the famous song.

Highlights: John Lennon’s ‘Imagine’ piano, on long loan from the Estate of George Michael; new Bandstand with summer music programme and opportunities for choirs/performing arts and Ukraine Peace Monument.

Strawberry Field aims to be one of the most accessible visitor attractions in the UK with a focus on well-being, nature, sustainability and responsible tourism. There is full wheelchair access, full captions on videos for those who are hard of hearing, and pre-booked guided tours for the visually impaired as well as a Changing Places toilet facility on site.